If you've never heard of this product before, you're probably thinking it looks like a strange shenanigan, but trust me, Egyptian Magic has cult beauty status. This all purpose skin cream has received glowing reviews from quite a few celebrities, including Kate Hudson, Rachel Zoe and Oprah, and it's frequently featured in natural beauty edits as a one-product-wonder similar to Josie Maran's Infinity Cream. If you can get over the Dr. Bronner-esque packaging (the back's even worse, citing "LordPharaoh ImHotepAmonRa" as the CEO & Founder of Egyptian Magic), you might find a good reason to stash this multi-use product in your beauty supplies.
This product appeals to many because of the pure and simple ingredients list: olive oil, bees wax, honey, bee pollen, royal jelly extract and bee propolis. It doesn't contain two ingredients that you tend to find in intensive hydrating creams at the drugstore: artificial fragrance and mineral oil. The back of the product suggests that this was originally meant as an anti-aging skin rejuvenator, but when I did a little research I discovered that people use it for all sorts of purposes: as an all-over face cream or treatment for dry patches like elbows and heels, over scars, scrapes and stretch marks to help them heal, on the lips, across the cheekbones for a subtle highlight, and through the hair to tame frizz. I like it because I suffer from occasional eczema, and I use this as a gentler alternative treatment to those nasty-but-effective steroid creams.
Egyptian Magic has a thick, balm texture (think cleansing balm), and a tiny bit goes a long way. The directions suggest warming a small amount between your fingertips or palms and then applying it to your skin. The texture is a little too thick for me to use all over my face (though I have heard some people use it with great success); I prefer putting this on dry patches, cuticles and lips. Given how emollient it is, I was surprised that it didn't feel overly greasy. It doesn't have the most pleasant smell -- very vegetal but unfortunately not in a deliciously floral way. However, the scent is faint and, I suppose, a trade-off for avoiding artificial fragrances.
Apparently there has been some controversy over "fake" Egyptian Magics (seriously, how much hype can this product get?), but I know you can get the bonafide Egyptian Magic from their website or from this amazon link. Basically, the real one says "The Ancient Egyptians' Secret, All Natural Cream" on the top. It costs about $20 per 2 oz jar on Amazon, and I've heard that a jar lasts about a year, so I'm looking forward to keeping this around for the colder months!